The Global Performance Marketing Manager - B2B will be responsible for paid advertising channels (Google Ads, Meta Ads, LinkedIn Ads, and other relevant upcoming channels such as TikTok) that drive our B2B growth to help people live longer, healthier lives. You will strengthen our paid marketing team with your deep expertise in paid ads channels and your ability to think analytically and creatively.
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An English-fluent Digital Marketing & AI Associate is needed to develop and execute content strategies across LinkedIn, Substack, and the company website. The role involves conducting audience and industry research, managing a content calendar, and automating content publishing. The ideal candidate will have exceptional communication skills and experience with digital marketing tools.
Independently manage paid social campaigns, optimizing ad placements, targeting, and creative to meet client goals. Handle client servicing by effectively engaging with mid-level stakeholders to discuss ad performance, audience targeting adjustments, and creative testing. Proficient in setting up and managing campaigns on Meta, TikTok, and LinkedIn Ads with a focus on platform best practices.
Execute, manage, and optimize paid campaigns across multiple channels with a focus on measurable pipeline and revenue growth. You’ll be hands-on with paid media execution while collaborating closely with content, design, and product marketing to run full-funnel campaigns. You’ll be expected to test constantly, manage budget pacing, and report on key metrics that tie directly to pipeline and customer acquisition.